The term “home staging” dates back to the ‘70s and its application has really ramped up over the past decade. The purpose of home staging is beyond mere interior design. Rather, it’s to prepare your home to sell by making it appeal to the highest number of potential buyers. Remember, just because you like your personal style doesn’t mean it’s enticing to the masses.
There are too many to go into, but some common strategies for home staging include rearranging and/or replacing furniture, de-cluttering and de-personalizing the home, cleaning, and general interior and exterior decoration. Through these strategies and more, you can play up the home’s selling points and play down its shortcomings. For instance, play up a great fireplace by making it the focal point in your living room, and downplay a small bedroom by replacing a queen-sized bed with a crib.
But is home staging really necessary? From a numbers game, the answer is a resounding “Yes.”
According to the Real Estate Staging Association, staged homes saved over 72% days on the market compared to their non-staged counterparts in 2011. What’s more, homes that were staged prior to listing saved 78%. According to Trulia, after 78 days on the market, the asking price for homes is discounted by 8%. If staging can help you avoid this scenario, the costs are definitely a sound investment.
If you’re preparing to or currently are selling your home, we would love to talk to you more about the benefits and possibilities of staging — it’s one of our specialties!